Strategic Marketing Research

PeopleMetrics excels at designing & executing strategic research that helps you answer your most important questions and activate insights. We build relationships with clients, so you can rely on our partnership for solutions to simple through complex challenges. Our partnership includes extraordinarily responsive service and exceptional client care, paired with consistent support and cost-efficient pricing.

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Our Research Studies

Gain understanding of how the market (customers, influencers, prospects) view your brand and offerings. measure engagement levels, workplace needs, communication preferences and ideas on how to create better products and experiences.  We offer:


Full-service custom-designed strategic marketing research (both qual and quant), including study design, project management, fielding, data analysis and reporting


Creative solutions to reach your target markets.  We excel at reaching traditionally hard-to-reach individuals


Deep qualitative expertise with sophisticated moderators and interviewers for focus groups and in-depth interviews


Sophisticated quantitative research capabilities with methodolog(ies) that will allow us to reach the target audiences and achieve study goals


Reports of findings, providing actionable insights and recommendations based on our decades of industry experience

Our Research Services

The features and benefits of our Strategic Marketing Research consulting services

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Dedicated Research Team

Every PeopleMetrics client is assigned a dedicated project manager who is responsible for all aspects of your study and will guide you through our process. Communications with our clients is at the heart of our philosophy. The manager provides you with regular updates, troubleshoots issues that may arise, and ensures the study is completed on time and on budget

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Quality Control Excellence

The processes we have in place for project management, field direction and business operations ensure that our projects meet our stringent quality standards. We regularly update work plans as projects are completed. Changes to the project scope that impact the timeline and/or budget are discussed with and approved by client management prior to implementation

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Study Design

We design each approach as a reasoned response to the management questions/needs at hand. Our approaches, therefore, are custom-designed and tailored to provide the information and insights to move forward

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Analysis & Reporting

Your project team will provide full analysis and reporting of your data. Reports  include narrative, graphic and tabular data visualizations.  Our sophisticated analysts regularly provide conclusions, implications, and recommendations so you can quickly activate insights

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Consultative Services

Our clients seek our advice on various initiatives and how the implications of the research findings will move their organizations forward. Clients tell us that they rely as much on our thoughtful analysis and contribution to strategy formation as they do on the research data

Ready to take the next step?

Connect with an expert from our Strategic Marketing Research team.