The Golden Rule of Customer Experience

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The Golden Rule of Customer Experience is this: do unto your employees as you would have them do unto your customers.

In other words…

  • If you want to care for your customers, care for your employees.
  • If you want customers to feel valued, value your employees.
  • If you want customers to trust your company, trust your employees.
  • If you want a memorable external brand, invest in a memorable internal brand.
  • If you want customers to feel like they’re number one, make employees feel like they’re number one.
  • If you want employees to go above and beyond for customers, go above and beyond for your employees.
  • If you want to listen to customers, listen to your employees.
  • If you want to make it easy for customers, make it easy for employees.
  • If you want employees to deliver genuine customer service, be genuine with your employees.
  • If you want employees to get to know the customer, get to know your employees.

This isn’t an HR thing. This is a marketing thing. If you want your employees to sell your brand, you have to first sell your brand to employees.

 

 

Photo credit: bram_app / Foter.com / CC BY-NC-ND

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