Waymo, Lyft, and What They Signal for the Future of Market Research
Waymo’s self-driving fleet now outpaces Lyft in San Francisco—proof that intelligent systems can outperform massive human...
Tying Compensation to Survey Results: What We've Learned Over the Years
Thinking about tying compensation to customer survey scores? It can drive results—but only if done right. Learn what works, what...
The New Battle for Data Integrity in Market Research: The Complete Series
Explore PeopleMetrics’ complete 10-part series on survey fraud and data integrity—from a $10M scandal to AI-generated responses,...
The New Battle for Data Integrity in Market Research: The Future Belongs to the Real
This 10th and final post in our data integrity series confronts a critical truth: Market research is at a crossroads. The $10M...
The New Battle for Data Integrity in Market Research: What Synthetic Data Actually Is And When It’s Useful
Synthetic data isn’t fraud—it’s a tool. When built on verified human feedback, it can enhance research and CX. But if based on...
The New Battle for Data Integrity in Market Research: The True Cost of Bad Data
The true cost of bad data isn’t just wasted money—it’s lost trust, missed opportunities, and strategic failure. The Op4G/Slice...
The New Battle for Data Integrity in Market Research: What to Do If You Have To Use Third-Party Sample Providers
The Op4G/Slice fraud case exposed the dark side of online survey panels—$10 million in fake data. Learn the critical questions to...
The New Battle for Data Integrity in Market Research: Real CX Data from Real Customers (Your Secret Weapon Against Fraud)
Discover why Customer Experience (CX) feedback is one of the safest, most reliable sources of research data, free from the risks...
The New Battle for Data Integrity in Market Research: Custom Research Panels — How They Work and Why They Matter
Discover how custom research panels can transform market research, ensuring data quality, speed, cost savings, and stakeholder...