Three Years Was All It Took to Reshape Everything
Three years after discovering ChatGPT, the way we create, share, and feel insights has completely changed. Here’s how AI unlocked...
In the Age of AI Trust Becomes the Deciding Factor
In this week’s AI Signal, I shared a simple poll that asked who people want to win the AGI race. What struck me was not the...
Why the Deck Is Dying (and What’s Replacing It)
PowerPoint can’t keep up with how people learn and make decisions today. AI tools like Gamma, Lovable, and NotebookLM turn...
The Future of Insights Is Personal, Not Technological
AI is reshaping insights by giving individuals more clarity, speed, and creative power. With tools like Lovable, Gamma, and...
The Future of Market Research Belongs to the Integrators
Surveys, dashboards, reports; fragmented insights no longer cut it. AI rewards the connected. The researchers who combine human...
The Future of Insights Is Already Here (It Just Didn’t Come From a Survey)
This week on my AI Signal Substack, I wrote about a moment that every researcher should pay attention to.
Humans Matter More Than Ever: Why AI Will Reinforce, Not Replace, Human Insight
Discover why AI won’t replace human insight in market research, it will amplify it. The future of research is faster, smarter, and...
You Have 12 Months: Why AI Will Redefine Market Research and Insights
AI won’t take your job. A smarter researcher using AI will. Here’s why insights professionals have 12 months to embrace Amplified...
From Skepticism to Transformation: The AX Curve in Market Research
The AX (Agentic Experience) Curve shows how AI in market research evolves from simple conversation tools to socially embedded...