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Customer Experience and Market Research Blog

Three Years Was All It Took to Reshape Everything

Three Years Was All It Took to Reshape Everything

Three years after discovering ChatGPT, the way we create, share, and feel insights has completely changed. Here’s how AI unlocked a new pur...

In the Age of AI Trust Becomes the Deciding Factor

In the Age of AI Trust Becomes the Deciding Factor

In this week’s AI Signal, I shared a simple poll that asked who people want to win the AGI race. What struck me was not the ranking but the...

Why the Deck Is Dying (and What’s Replacing It)

Why the Deck Is Dying (and What’s Replacing It)

PowerPoint can’t keep up with how people learn and make decisions today. AI tools like Gamma, Lovable, and NotebookLM turn insights into vi...

Pharma Customer Experience Blog

Patient Support Is Now a Matter of Survival: Reflections from Asembia 2025

Patient Support Is Now a Matter of Survival: Reflections from Asembia 2025

The patient support industry is changing. Check out two important insights we took from Asembia's AXS25, as well as what's next for the ind...

From Foundational to Elite: The Complete Series

From Foundational to Elite: The Complete Series

Learn about taking your rare disease patient support system from foundational to elite!

From Foundational to Elite: Closing the Loop: Building A Rare Disease Patient Support Feedback System

From Foundational to Elite: Closing the Loop: Building A Rare Disease Patient Support Feedback System

Discover how patient support teams can build an integrated feedback loop for rare disease programs — from foundational surveys to AI-powere...

Employee Experience Blog

5 Tips to Motivate Employees to Complete Employee Engagement Surveys

5 Tips to Motivate Employees to Complete Employee Engagement Surveys

Getting employees to take surveys can be tricky. Here are some tips to improve survey response rates so you can work on improving employee ...

Employee Experience and Location: How Linked Are They?

Employee Experience and Location: How Linked Are They?

How much does location affect employee satisfaction in the age of remote work and COVID-19? The answer might surprise you...

Using the Voice of the Employee to Improve the Employee Experience

Using the Voice of the Employee to Improve the Employee Experience

Using the voice of the employee to understand why and where to focus will help leaders take real, meaningful actions to improve employee ex...