The Future of Insights Is Personal, Not Technological
AI is reshaping insights by giving individuals more clarity, speed, and creative power. With tools like Lovable, Gamma, and...
The Future of Market Research Belongs to the Integrators
Surveys, dashboards, reports; fragmented insights no longer cut it. AI rewards the connected. The researchers who combine human...
The Future of Insights Is Already Here (It Just Didn’t Come From a Survey)
This week on my AI Signal Substack, I wrote about a moment that every researcher should pay attention to.
Humans Matter More Than Ever: Why AI Will Reinforce, Not Replace, Human Insight
Discover why AI won’t replace human insight in market research, it will amplify it. The future of research is faster, smarter, and...
You Have 12 Months: Why AI Will Redefine Market Research and Insights
AI won’t take your job. A smarter researcher using AI will. Here’s why insights professionals have 12 months to embrace Amplified...
From Skepticism to Transformation: The AX Curve in Market Research
The AX (Agentic Experience) Curve shows how AI in market research evolves from simple conversation tools to socially embedded...
The Complete 1000x Market Researcher Series
Discover the complete 1000x Market Research Series: seven blogs showing how AI and LLMs are transforming insights work. Learn the...
The 1000x Market Researcher Playbook
Discover the 1000x Market Researcher Playbook, an AI-powered operating system with principles, tools, and a 30-day plan to drive...
6 Proven Actions to Turn Your Insights Team Into a 1000x Machine
A practical, 6-step playbook for market research, insights, and CX leaders to transform their teams into 1000x machines,...