Education Case Studies

CharterOak State College

Competitive Positioning Evaluation

CharterOak State College used results from surveys and interviews to develop recommendations for new programs to pique the interest of online students, both today and in the future.

Penn State University

New Approach to Degree Programs

Penn State University identified program needs by understanding current industry trends, predicted workplace needs, and target market interest to develop new degree programs and spearhead new initiatives across many disciplines and departments.

University of Connecticut

Offering More than Basketball

UConn is known for its incredible basketball program, but they used our survey to implement a new campaign to focus on the areas with opportunities for growth outside of basketball.

Rutgers University

Bloustein School's Enhanced Rankings

Rutgers used feedback from our survey to develop a strategic marketing and communications plan, focusing on the key areas of positive responses while crafting their messaging.

Atlantic Cape Community College

Perception from Traditional and Non-Traditional Students

Atlantic Cape Community College emerged with new programs and new ways of delivering education, influencing its brand and marketing approaches and how stakeholders perceive the College.

University of Maryland - Baltimore County

Refining Marketing and Recruitment

UMBC, known for its STEM program, wanted to be regarded as a well-rounded university and used our research to find how it was perceived in the target market, leading to new initiatives and refined messaging with university-wide buy in.

Kean University

Building Prospective Student Interest

Kean used our research to develop new messaging and outreach strategies, helping them build prospect interest by determining which aspects of its reputation resonate best with each audience.

Bowie State University

A Strengthened Institutional Brand for a Historic College

Bowie State created a brand position that not only upheld the University's strategic plan but captured the fortitude and attitude that has guided BSU through 155 years of adversity and achievement.

Rutgers University

The SNAP Gap

Rutgers Cooperative Extension, along with the New Jersey Office of the Food Security Advocate, learned why families who qualify for SNAP are not enrolled in food assistance programs, leading to a series of recommendations for the next steps to improve customer service at county offices.