Gen Next: Winning the Future Market: The Complete Series
The complete Gen Next: Winning the Future Market series—9 research-backed articles on how Gen Z and Millennials are reshaping...
Gen Next: Winning the Future Market Article #9: The Experience Generation: What Gen Z and Millennials Expect (That Most Brands and Employers Still Don’t Get)
Gen Z and Millennials aren’t the future—they’re the now. From real-time decisions to emotional ROI, financial stress, and...
Gen Next: Winning the Future Market Article #8: Economic Anxiety Is Real: What Financial Insecurity Means for Engagement, Retention, and Brand Trust
Gen Z and Millennials may seem confident, but many are quietly burdened by financial stress. Nearly half live paycheck to...
Gen Next: Winning the Future Market Article #7: The Future Is Human: Why Soft Skills Matter More Than Ever
Even in an AI-driven world, Gen Z and Millennials crave emotional connection. They value empathy over efficiency, real...
Gen Next: Winning the Future Market Article #6: They’re Learning Machines: Why Gen Z and Millennials Are Always Leveling Up (And Expect You to Help)
Gen Z and Millennials are self-taught, always learning, and expect the brands they engage with to help them grow. For them,...
Gen Next: Winning the Future Market Article #5: The Purpose Principle: Why Meaning Is the New Metric
For Gen Z and Millennials, purpose isn’t optional—it’s how they decide where to work, what to buy, and who to support. If your...
Gen Next: Winning the Future Market Article #4: What Gen Z and Millennials Expect from Leadership (And Why Most Managers Are Failing)
Gen Z and Millennials are redefining leadership, prioritizing mentorship, meaning, and emotional connection over hierarchy. Here’s...
Gen Next: Winning the Future Market Article #3: The Trifecta of Loyalty for Gen Z/Millennials: Money, Meaning, and Mental Health
Gen Z and Millennials crave more than perks—they want financial fairness, real purpose, and mental health support. Learn what...
Gen Next: Winning the Future Market Article #2: From TikTok to Venmo: Where the Next Generation of Consumers Live (and Decide)
Gen Z and Millennials make real-time decisions in digital-first spaces like TikTok, Venmo, Instagram, and AI tools. If your brand...