How Voice of the Customer Software Can Improve Marketing Agility
A friend of ours in the strategic market research group of a large pharmaceutical company told us recently that the new strategic priority in his market research group is developing “marketing agility.” This means shifting away from complicated, time consuming research projects and toward simpler surveys that can be fielded more quickly and efficiently. In an industry known for its impressive market research budgets, this…
Using Social Media to Build Customer Loyalty
According to IBM’s Global CEO Study, one of the core issues CEOs around the world are faced with is the challenge of engaging customers as individuals. Harmut Jenner, CEO of Alfred Karcher is quoted as saying, “You can copy products, but you cannot copy customer relationships!” The study reveals that while CEOs are clearly aware of the disruptive power of social media (57% believe it…
Client Success Insightgraphic: Recognition
At PeopleMetrics we’re incredibly proud of the success our clients are seeing when using customer feedback to craft exceptional customer experiences. One way we see evidence of this success is through the number of Recognize Alerts coming in through our software. We put together the following insightgraphic to let our clients know that…